Mobile Content Management System (MCMS)/ mobile website is a type of content management system
(CMS) capable of storing and delivering content and services to mobile
devices, such as mobile phones, smart phones, and PDAs. Mobile content
management systems may be discrete systems, or may exist as features,
modules or add-ons of larger content management systems capable of
multi-channel content delivery. Mobile content delivery has unique,
specific constraints including widely variable device capacities, small
screen size, limited wireless bandwidth, small storage capacity, and
comparatively weak device processors.
Users will be able to post content from their mobile device. For devices
where it is available, users will be able to share photos and videos
through the app or email. Text posts can include status updates,
micro-blogs, comments, forum posts, and messages. User content includes all of the key social features: commenting,
rating, tagging, and sharing and can include geo-tagging from the users
post-location if available.
Demand for mobile content management increased as mobile devices
became increasingly ubiquitous and sophisticated. MCMS technology
initially focused on the business to consumer (B2C) mobile market place
with ringtones, games, text-messaging, news, and other related content.
Since, mobile content management systems have also taken root in
business to business (B2B) and business to employee (B2E) situations,
allowing companies to provide more timely information and functionality
to business partners and mobile workforces in an increasingly efficient
manner. A 2008 estimate put global revenue for mobile content management
at US$8 billion.
Key features
Multi-channel content delivery
Multi-channel content delivery capabilities allow users to manage a
central content repository while simultaneously delivering that content
to desktop web browsers, mobile phones and other devices. Content is
stored in a raw format to which device-specific presentation styles can
be applied.
Specialized templating system
While traditional web content management systems handle templates for
only a handful of web browsers, mobile CMS templates must be adapted to
the very wide range of target devices with different capacities and
limitations. There are two approaches to adapting templates:
multi-client and multi-site. The multi-client approach makes it possible
to see all versions of a site at the same domain (e.g. sitename.com),
and templates are presented based on the device client used for viewing.
The multi-site approach displays the mobile site on a targeted
sub-domain (e.g. mobile.sitename.com, m.sitename.com or sitename.mobi).
Location-based content delivery
Location-based content delivery provides targeted content, such as
information, advertisements, maps, directions, and news, to mobile
devices based on current physical location. Currently, GPS (global
positioning system) navigation systems offer the most popular
location-based services. Navigation systems are specialized systems, but
incorporating mobile phone functionality makes greater exploitation of
location-aware content delivery possible.
Advertising and Promotions
Advertising and Promotions allow users to add sponsored sections throughout the app
and its content as well as including special promotional areas as pages
similar to the micro sites built on the web. These can be used for signup and login, broadcasting content out through
the app to linked social accounts, and receiving updates and alerts
from those social sites.
JAENOVATION Mobile CMS includes a wide variety of features and
functionality available both in Apple, Android, and HTML 5 applications
built by the Platform as well as Mobile APIs that can be integrated into
existing apps and mobile web pages.