Google has recently announced that mobile optimization will be a factor in ad quality for Adwords campaigns driving mobile search traffic. Mobile website optimization will soon be a factor of the Quality Score in AdWords. 

Google wants you to get your website optimized for mobile users and this new announcement brings an incentive for you to do so as soon as possible. We know what this means for Google: mobile use is exploding and keeping users on-site longer, clicking ads, is great for their bottom line.

But what does this mean for your business?

In the past, the extra traffic and usability for mobile visitors may have been your main reason for wanting a mobile site.

Advertisers with a higher quality score get a lower cost per click and better ad placement. If that’s not enough reason to have a mobile website, think about your visitors' experience.

You don’t want to drive any mobile users away. If they can’t access your content easily from their mobile device, you've lost them, and in the end, your business has lost potential customers and revenue.

Google also offers a few suggestions to help webmasters get started with mobile optimization:

One of the suggestion is the Google Mobile Landing page creator that will allow you to create a simple landing page for mobile. If you absolutely have no resource to create a mobile landing page now, this is an option.

Other suggestions include:

• - A simple and effective layout 
• - Design for thumbs, not mice
• - Minimal design for faster mobile web experience 
• - Make your content easy access, interactive and relevant 
• - Prioritize content
• - Use uniquely mobile features
• - Make it easy for data conversion between mobile and web 

At Jaenovation we have been working to design and develop the most comprehensive mobile web platform that allows you to manage your content, sell products, collect donations and much more!

Having a Jaenovation Mobile-powered mobile web or ecommerce site will:

- Increase your business visibility

• - Increase your mobile revenue 
• - Increase your ranking on Google 
• - Increase your Adwords Quality Score that means lower cost per click and better ad placement. 
• - Enable your users or customers to experience mobile 

Take advantage of this cutting edge new opportunity for your business.
Contact Jaenovation Today for a Free Consultation!